Streetwear giant taps ZOKU for exclusive collaboration on newest Supreme water bottle, the ZOKU x Supreme Glass Core 16 oz Bottle.

Hoboken, NJ, USA

Celebrated family lifestyle brand ZOKU is proud to announce a collaboration with streetwear powerhouse Supreme for SS21. The ZOKU x Supreme Glass Core 16 oz Bottle, available exclusively through Supreme in stores and online, features ZOKU’s signature Glass Core Bottle co-branded with Supreme’s much-loved logotype. The bottle comes in four eye-catching colorways: Blue, Green, Smoke, and of course — Supreme’s iconic Red.

That ZOKU and Supreme teamed up for this exclusive launch may not come as a surprise to devoted fans from either camp. “When we were approached about this opportunity,” explains ZOKU CEO Ken Zorovich, “We were incredibly excited not just on a personal level as fans of the brand, but also because Supreme is a company that shares ZOKU’s reverence for creative living and for the arts.”

Launched in 1994, Supreme was founded as a New York City–based skateboarding lifestyle brand and quickly grew into the global streetwear empire that it is today, producing limited-edition clothing and accessories to ever-hungry fans.

Much of this demand stems from Supreme’s highly coveted collaborations with brands like Louis Vuitton and Comme des Garçons. Impending releases are often shrouded in mystery, which only adds to the excitement — it’s nearly impossible to confirm the details of an upcoming launch in advance despite wide speculation in streetwear circles. “Even we didn’t know when our collaboration would drop!” joked Zorovich.

In addition to partnering with quintessential brands, Supreme is equally famous for its artist collaborations which often bring new audiences into conversation with iconic creators past and present. For more than a quarter century, the company’s fabled link-ups have continued to champion the work of visual artists, musicians, and photographers including Takashi Murakami, Martha Cooper, John Coltrane, and Keith Haring — to name just a few.

“We continue to be inspired by Supreme’s demonstrated history of creating these incredibly inventive moments of cross-cultural connection”

This shared appreciation for the arts was a key factor in ZOKU’s decision to collaborate. “We continue to be inspired by Supreme’s demonstrated history of creating these incredibly inventive moments of cross-cultural connection,” said Zorovich. “It echoes our own commitment to creative living.”

ABOUT ZOKU:

ZOKU is a family lifestyle brand known for its innovative products that make everyday moments more meaningful. As a proponent of thoughtful design, ZOKU seeks to strike a balance between beauty, functionality, and sustainability through its wide range of products which includes drinkware, frozen treat makers, and sustainable solutions. To learn more, visit zokuhome.com.